CRN Australia re-launches under The Channel Company banner

After 20 years, the respected channel media brand has a new look, editorial team and direction.

CRN Australia has officially re-launched underneath The Channel Company banner with new editor Athina Mallis at the helm of the publication.

From today, April 1, CRN Australia will be managed by a brand-new editorial team that will provide local news and in-depth analysis about Australian partners, MSPs, vendors, distributors and technology leaders within the channel space.

This move, follows a slate of expansions completed by The Channel Company, including the launch of CRN Asia last November and CRN Germany in 2023.

A global provider of news, insights, strategy and events, The Channel Company commits to delivering exceptional journalism that helps technology decision makers around the globe solve tech challenges, explore opportunities, and improve business outcomes.

For the past 20 years, NextMedia published CRN Australia under a licensing agreement with The Channel Company.

This successful partnership included publication of CRN articles with a global focus and the establishment of an engaged channel readership in Australia and New Zealand.

"We're so excited to bring our exceptional journalism to such a vibrant, fast-growing market,” Stuart Sumner, chief content officer at The Channel Company said.

“We're here to support and champion the Australian channel for the long-term and are looking forward to bringing our world class events to the country in 2026."

CRN has a global network of journalists that brings trusted journalism and tech market analysis to the US, UK, Germany, APAC and now in Australia and New Zealand.

“Launching and leading a respected brand like CRN Australia is an honour and a privilege,” Mallis said.

“I want CRN Australia to be the go-to source for the local channel market. We will provide trusted, reliable channel-focused stories that will help inform and shape the industry.”

With CRN Australia, The Channel Company will better serve global technology vendors with not only a trusted media platform and dynamic events, but through its core media products; Channel Accelerator (ABM), signal based (intent) lead generation, digital advertising and content creation services.

This strategy mirrors the demand from The Channel Company's customers for consistent, performance-driven channel marketing solutions across all regions of the world.

The Channel Company's brand presence and product portfolio are required to match their customers growth ambitions which include Australia and New Zealand.