Aryaka selects ASV Platforms for APAC expansion

Hires a number of executives to lead the go-to-market strategy in Australia.

SASE as a service company Aryaka has expanded its brand across Asia Pacific, selecting ASV Platforms as its premium strategic partner.

ASV Platforms designs and delivers cloud-first software and cybersecurity solutions across Australia and New Zealand.

Ian Wollett, chairman at ASV Platforms said, “Being the Aryaka premium strategic partner in Australia and New Zealand will allow us to bring their market-leading Unified SASE as a Service solution technology to the Australian market, helping businesses achieve unparalleled network performance, agility, and security.

“Our extensive C-level expertise and understanding of the unique needs of Australian companies position us perfectly for this collaboration.”

Speaking to CRN Australia, Nitin Ahuja, VP and general manager APAC and APJ, Aryaka said they chose ASV due to the scale they can provide and the executive c-suite relationships they have.

“Our story is unique, and we are confident that ASV can successfully position us and sell to the CxO level, growing our ANZ customer footprint,” he explained.

Ahuja said the company is expanding in the region now due to the opportunities it brings.

“The market opportunity for converged networking and security solutions like our Unified SASE as a Service is significant and is growing double digits in Australia,” he said.

“We believe that we can solve some of the biggest challenges in Australia with our unique value proposition both in terms of providing a SLA-backed network which is a big requirement for Australia customers.”

Over the next 12 months, Ahuja has expansion and investing on his mind.

“We are looking to expand and invest in the APAC region including ANZ,” he explained.

“We will be carefully selecting a small number of key strategic partners to support our expansion plans in the APAC region.”

He added, “We are looking to work with a handful of strategic partners that can contribute to Aryaka's success and thereby making it a very profitable and value-added engagement for themselves whilst confidently delivering best of breed solutions achieving customer outcomes.”

As part of its go-to-market strategy, it has hired a number of executives for the APAC region. Besides, Ahuja, the organisation has hired Nick Alagna as its VP of global channels, and William Ho as its strategic advisor in the APAC region.

As part of the expansion, Aryaka has invested significantly in regional GTM programs. With over 100 customers in the Asia Pacific region, including Cathay Pacific Airlines.